Annual Report_2021
- MCERC MCERC
- Jan 7, 2022
- 1 min read
Updated: Sep 1, 2023
Find our more about MCERC activities in our annual report
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Media and Communication
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survey presentation_17 July
Free Content, Paid Attention: The Attention Economy of the Gen Z Feed
In today’s media ecosystem, the scarcest resource isn’t information - it’s attention. We - Gen Z in Georgia - don’t “go online”, we live there. Georgian Gen Z behaves like Gen Z everywhere - feed-first, video-native, creator-trusting, and DM-driven - because the same attention infrastructure (platform penetration + fast mobile) organizes their media choices. Local context shapes topics and tone , but the mechanics of discovery and trust are universal. As Herbert A. Simon (
The Economics of Influence: Market Levers and Media Echoes
The Puzzle: Why would influential Georgian businessmen pour millions into pro-government, anti-Western broadcasters like Imedi TV and POSTV , even as these outlets rack up massive losses? At first glance, the economics make no sense. Traditional business logic would suggest that investors avoid money-losing ventures. Yet, when viewed as political infrastructure rather than profit centers, the rationale becomes clear. These media outlets provide political protection, inf
Your Network is Your Net Worth
Networking is one of the most powerful tools a young person can use to open doors and create opportunities. It is not only about meeting...
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