In today’s media ecosystem, the scarcest resource isn’t information - it’s attention. We - Gen Z in Georgia - don’t “go online”, we live there. Georgian Gen Z behaves like Gen Z everywhere - feed-first, video-native, creator-trusting, and DM-driven - because the same attention infrastructure (platform penetration + fast mobile) organizes their media choices. Local context shapes topics and tone , but the mechanics  of discovery and trust are universal.  As Herbert A. Simon  (

The Puzzle: Why would influential Georgian businessmen pour millions into pro-government, anti-Western broadcasters like  Imedi TV  and  POSTV , even as these outlets rack up massive losses? At first glance, the economics make no sense. Traditional business logic would suggest that investors avoid money-losing ventures. Yet, when viewed as  political infrastructure rather than profit centers,  the rationale becomes clear. These media outlets provide  political protection, inf

Independent media worldwide have been facing growing operational pressures in recent months. Eastern Europe is a vivid example. This is...